Before Opening a Food Truck
What You Should Know Before Opening a Food Truck
Fast. Affordable. Convenient. Delicious. These are just some words customers may use to describe why they love food trucks. But perhaps you are considering food trucks from the opposite side of things – what it’s like to be behind the wheel and grill. In this blog post here, we described how this is the new age of gourmet food trucks with inspired menus. As such, the food truck market may be ripe for the taking right now, for the most established chefs and even amateur home cooks. This could be the time for you to see your vision come to fruition, so here is what you should know before opening a food truck of your own.
Invest in quality and listen to the experts
First and foremost, you need to invest a significant amount of capital in your actual truck or trailer. An article on Business News Daily features advice from the founder of The Cinnamon Snail truck, Adam Sobel, who says that this is not something you should scrimp on. Insight from people in the industry is particularly important, and so it is imperative that you take this main consideration to be true. Try to network with other food truck owners personally so that they can help walk you through the basics. Remember that your vehicle must be able to withstand the wear and tear of daily operations, and so newer models may be more reliable. Before installing all your other equipment, conduct some preventive maintenance to ensure that you can proceed without any hiccups.
Do more with less
Deciding on your food truck’s theme or cuisine offerings may be another top concern – after all, this is the bread and butter of your business. Put yourself in the shoes of a customer, which you likely already have been. To help you brainstorm, start with what you know. What would you like to eat from a food truck? What do you already know how to make and can improve on that customers will like? Once you have answered these questions, it’s time for the more difficult part. Crafting your food truck menu also means considering how to make more with less, and focusing on these points may help you narrow down your choices.
Given the limited space, avoid overcrowding by reducing the number of tools and appliances in the truck. Mexican food is always a crowd-pleaser, and this can be made with lots of advanced meal prep. You can save on both space and time by using multipurpose appliances like this, as these can be used to both cook multiple items simultaneously as well as holding temps. Having versatile appliances that function well will streamline your operations. Sandwiches may also do well for customers who want a quick fix. The list on The Spruce Eats has quality options that allow you to quickly make and assemble all components with minimal cleanup. Regardless of the direction you choose to take, be sure to perform multiple test runs with the actual tools you’ll be using to get a realistic feel of things.
Maximize social media and other tools
Your food truck may be a mobile advertisement already, which is why you should also design it to be aesthetically appealing. But more importantly, the food should speak for itself. An article on The Balance suggests getting your social media pages up and running to build your customer base. You can post updates on your next destinations, photos of your daily specials, and perhaps even testimonies from fans who have tried your food.
Customers who see good reviews may be more enticed to try it for themselves and believe the hype. Make sure that you also give them the option to tag your business as this may bolster your reputation as well. But if you’re not too big on social media, a great alternative would be using a platform like Where’s The Foodtruck to raise awareness about your business. In the app, you can share your location so people would be updated about where you are, promote deals or daily specials, and share upcoming events, allowing new customers to discover you and your food. You can even send notifications to users to drive more business.
There are many other pieces of advice for aspiring food truck owners – from setting up emergency funds to planning for expansion, and other small things in between. The good news is, you will learn along the way. Owning a food truck is a journey worth taking.
Article solely for the use of Where’s The Foodtruck
Written by Alessa Lawrence