Reels are a relatively new feature added by Instagram to mimic the popularity of TikTok. Because reels are so new, they have no rules when it comes to creative decisions. Think of reels as a way you can create permanent short videos that explain your business or show off features that make you unique. Instagram is also giving priority to individuals who post reels frequently to grow this feature. This means that as you post videos to reels, the algorithm will help you reach a broader audience without the need to beg for sponsored ads. Your followers are not the only people that will see the content you post.
Instagram is a free tool to market your business globally. When used properly, you do not need bots or fake followers to increase your visibility. Use posts, stories, and reels to capture the attention of old and new customers. Build your followers and engagement globally to create local interest.