How to Use Instagram to Grow Your Business
Many small business owners fail to recognize the importance of social media and the impact it has on the growth of their business. Social media sites like Instagram have proven to make or break the success of a business. With access to a global audience, this is a great way to build your brand. As a food truck owner, you can use Instagram to your advantage in helping you grow and market your product.
Posts in the Feed
Instagram started as a feed photo sharing networking site. It is still primarily a place where individuals can post pictures and videos to their feed. Social media experts recommend you post at least 3-5 times a week in your Instagram feed. These posts should exhibit a strong call to action and enticing images that capture the attention of your followers. As a food truck, you create mouth-watering meals day in and day out. Take pictures of the meals you create. This is what foodies want to see. The more engagement you get through your posts, the more visibility you’ll have with potential customers.
Instagram Stories
Video content is becoming more and more popular among all social media platforms. Instagram lets you create stories that you can post for 24-hour increments or save to your highlight reel. Social media experts recommend you post to your story multiple times a day. Your Instagram stories can display a more casual tone that lets your followers get to know the individual behind the page. Even if you are shy in front of the camera, your followers want to see your face. Posting behind the scenes, colorful ingredients, steamy food, pictures at food truck rallies, and capitalizing on the poll features can help you increase follower engagement.
Instagram Reels
Reels are a relatively new feature added by Instagram to mimic the popularity of TikTok. Because reels are so new, they have no rules when it comes to creative decisions. Think of reels as a way you can create permanent short videos that explain your business or show off features that make you unique. Instagram is also giving priority to individuals who post reels frequently to grow this feature. This means that as you post videos to reels, the algorithm will help you reach a broader audience without the need to beg for sponsored ads. Your followers are not the only people that will see the content you post.
Instagram is a free tool to market your business globally. When used properly, you do not need bots or fake followers to increase your visibility. Use posts, stories, and reels to capture the attention of old and new customers. Build your followers and engagement globally to create local interest.
For more on locally-targeted growth, check out what we do and how we target nearby customers to grow your food truck business.