Social media is incredibly important for attracting the attention of potential clients. In many ways, social media earmarks your success. With pictures, videos, discussion boards, and interactions, you increase your visibility and notoriety. Hop on the latest TikTok trends, host giveaways, and focus on increasing your interactions with followers to make you more personable. Your social media profile should always have a direct link to your website for a user to find more information about you and your business.