It appeals to tech-savvy consumers.
With online shopping so popular in every sector (Amazon, UberEats, Shopify), customers love the ease of placing orders through their own devices. Technology has become an indelible part of our society. In many cases, customers are more comfortable ordering with their phone than in person. Whether ordering a book, a car, or something as simple as a sandwich, the customer will enjoy the experience more, spend more, and come back more often if you let them make a purchase how they prefer. Furthermore, customers who love tech get a chance to use their mobile devices to pay, a much preferable alternative to archaic cash or credit.