Best Merchandise to Sell at Your Food Truck

Best Merchandise to Sell at Your Food Truck

Food truck owners are always looking for ways to increase their sales. Getting your amazing food to more people is the first step, but there are additional things you can do as well. One way to advertise, brand, and increase sales is to begin offering merchandise at your food truck. Here are some ideas of popular items that tend to do well.

Branded Cups and Mugs

Cups and mugs are always a hit with food lovers. They love to show off their favorite culinary discoveries with their morning cup of joe. They also make great gift ideas for their fellow foodies. These items are relatively inexpensive to produce, they won’t expire before you get a chance to sell them, and they are a great way to show off your brand. And because food trucks tend to already have a significant cult following, it shouldn’t be too difficult to find interested buyers. 

Branded T-Shirts, Sweatshirts, and Hats

People are all about showing off where they’ve been, even if it’s “just” an amazing local food truck! At the same time, graphic T-shirts, sweatshirts, caps, and beanies never go out of style. In fact, these clothing items are more popular now than ever. Come up with a clever slogan and fun graphic, slap them on some shirts and hats, and people are bound to buy them!

Sauces and Dips

If you’re famous for your sauces or dips, take advantage of these concoctions and market them! Knowing the food industry as you do, you probably already realize how obsessed people can be with a favorite sauce or dip. People absolutely crave them and will do just about anything to get their hands on them! Plus, jars of artisan sauces and dips are the perfect gifts for the person in your customers’ lives who already has everything.

In addition to selling food at your food truck, why not capitalize on your popularity by selling fun, branded merchandise? Not only will you increase sales, but you’ll also spread the word about your truck. Learn from the best in the business and build a brand that people feel passionate enough about to purchase merch. *Pro tip: you don’t need to make, purchase, and keep these items on-hand. WTF can help you establish a print-on-demand store so it doesn’t cost you anything to get started with merch!

For more ideas on what you can sell at your food truck besides food, click here! After that, be sure to update your information with Where’s the Foodtruck. You don’t want to miss out on paying customers simply because they didn’t know where to find you! 

About WTF

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