What You Need to Know About Celebrating National Peanut Butter Lover’s Day
National Peanut Butter Day may be in January, but National Peanut Butter Lover’s Day is March 1st, giving you a second opportunity to bring it into your dishes and celebrate it with your customers. If you’re thinking about incorporating this food staple, there are a couple of things to consider.
Peanut Butter is Incredibly Versatile
Peanut butter is incredibly popular for a reason, and it can be included in almost everything. From a flavoring, to a topping, to a filling, it can be part of any portion of the menu. There are peanut butter sauces, main dishes, desserts, and snacks. You can very easily bring it into your menu, even if you don’t want to add a whole new dish to the menu. Consider adding a peanut butter sauce, bringing in chocolate and peanut butter, or putting your own special twist on the popular peanut butter sandwich. It fits with almost every cuisine you can think of, you just have to get a little creative.
Marketing is Everything
There’s no point in celebrating a food holiday if you don’t tell people about it so they can also celebrate with you. Because this holiday is specifically celebrating people who love peanut butter, you need to market to them to get them to come out and eat your food. You should be ramping up and hyping up your specials for that day ahead of time. It may also be a good idea to stake out where you’re going to be on March 1st so you can let people know ahead of time. This will make it easier for them to plan to be in the area to eat your food. (Or just tell ‘em to find you on the WTF app!)
Watch Out for Allergies
While many people love peanut butter more than anything else, it can also be incredibly dangerous and even deadly for other people. If you decide to bring peanut butter to your menu, make sure you’re properly marking it as an allergen in your products, especially if it isn’t normally included. It’s also important to make sure that there isn’t any cross-contamination to prevent accidental allergic reactions. This will likely require some extra training for your staff to make sure they’re well-versed in keeping things separate. You will also need to deep clean the entire truck afterward if you want it to be allergen-free. Allergies are nothing to mess with, so make sure you’re upfront with customers to keep them safe.
Peanut butter deserves to be celebrated for all the goodness it brings to our taste buds, so don’t miss out on your opportunity to incorporate it into your menu. Even if it’s just for a short time, it gives you the chance to innovate and try new things out.
Trying to think of new foods to try this month? Check out this article for some fun things!